It goes without saying that COVID-19 has been the biggest driver of digital transformation so far, disrupting both work and social lives. Now is the time organizations must embrace digital strategy and scale their initiatives. In a world where digital channels have become the most relevant and primary source for driving productivity and engaging customers, organizations must “move forward, faster” and build power extraordinary digital experiences.
If there’s one organization that can be truly credited for boosting such initiatives, it’s Squiz. Squiz is one such Digital Experience Platform that helps organizations connect with customers by engaging them in a multichannel digital experience.
A Gartner report found that by the end of 2021, about 85 percent of effort and cost in a Digital Experience Platform (DXP) will be spent on integrations with internal and external systems. It includes DXP’s own built-in capabilities. It is not a mere need for the Content Management System (CMS) that drive us to the future, but a DXP to engage with a variety of audiences. Organizations are using DXPs to improve websites, portals, mobile apps, and other digital experiences, with an integrated approach with cloud support. When it comes to creating personalized websites connected to portals integrated with backend systems and a search tool that harnesses machine learning, Squiz offers all such services in one go along with mobile apps, chat-bots, and other digital services.
From market-leading content management, superior search to seamless integrations, Squiz Digital Experience Platform enables various functionalities, all on a secure cloud platform. With Squiz, connecting with customers through engaging and multichannel digital experiences is no easier than ever. “In these unprecedented times, it is more important than ever to communicate openly and frequently. Digital is more important than ever. With significant product launches, we are confident more and more people will turn to Squiz as their DXP partner of choice,” says John-Paul Syriatowicz, CEO, Squiz.
With Squiz Digital Experience Platform, clients can create personalized websites and portal to engage and attract customers and deliver digital experiences across the customer journey through innovative digital apps. While it is a pain for the budget-strapped organizations to invest in separate software to facilitate employee communication, Squiz address the issue with employee collaboration and knowledge-sharing service with an intranet design. Overall, Squiz is an extensive digital support platform to cater to government, education, and enterprise needs. The company offers a unique service to each client based on customer interviews, surveys, and tests to understand their needs. Further, it analyses and optimizes a strategy that is at par with the industry trends and insights.
When it comes to personal engagement programs, governments are facing a challenge, and need platforms that offer privacy and security to support such engagement due to the pandemic. The city of Sydney is an active client of Squiz, among others. The Australian Government Digital Transformation Agency (DTA) has leveraged Squiz to create a design system as a set of tools to help the agency designers and developers to build government products and services. Squiz Matrix Content Management System has developed with the elements needed for a government CMS checklist.
In the education sector, if students are met with advanced tech, it helps institutions to meet their intake goals, while also engaging uniquely with their alumni. Students can seek help on individual levels by keeping track of their performance with analytics and auditing tools and cater right knowledge. Many Australian institutes have seen its advantages, being the clients of Squiz. The general services particularly are applied to insurance, housing, media, and publishing to give a full-fledged digital experience by collecting customer interaction data to develop unique and personalized digital experiences.
While the new wave of digital transformation has taken the world by storm, Squiz is at the forefront of this wave, turning challenges into innovative opportunities for its clients.